Privacy Policy

At RebootUp Pte Ltd, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit tekhora.com, use radar.tekhora.com (AI Radar), or engage with us through any digital channel.

TEKHORA is a technology geointelligence platform operated by RebootUp Pte Ltd.

1. Information We Collect

Personal Data

When you subscribe to the AI Radar weekly briefing or interact with us, we may collect:

• Email address
• First name and last name (if provided)
• Any other information you choose to share in communications with us

Technical Data

We may automatically collect technical information to improve your experience, including:

• IP address and approximate geographic location
• Browser type, version, and language preferences
• Device type and operating system
• Referring website or source

Usage Data

We collect information about how you interact with our websites, including pages visited, time spent on each page, and navigation paths. This data is collected via Plausible Analytics (see Section 9) and is aggregated and anonymised — it cannot be used to identify individual visitors.

2. How We Use Your Information

We use the information we collect for the following purposes:

• Service delivery: To deliver your weekly AI Radar briefing and operate the TEKHORA platform
• Communication: To respond to inquiries and send relevant updates you have opted in to receive
• Improvement: To analyse website usage patterns and improve our platform, services, and content
• Legal compliance: To comply with applicable laws, regulations, and legal obligations
• Legitimate interests: To protect our rights, prevent fraud, and ensure the security of our systems

We do not use your information for marketing beyond the newsletter you subscribed to.

3. Legal Basis for Processing

We process your personal data on the following legal bases under the Singapore Personal Data Protection Act (PDPA) and, where applicable, the EU General Data Protection Regulation (GDPR):

• Consent: Where you have provided explicit consent for us to process your data (e.g., subscribing to the weekly briefing)
• Contractual necessity: Where processing is necessary for the performance of a contract or to take pre-contractual steps at your request
• Legitimate interests: Where processing is necessary for our legitimate business interests, provided these do not override your rights
• Legal obligation: Where processing is required to comply with a legal obligation

4. Disclosure of Your Information

We do not sell, rent, or trade your personal data to third parties. We may share your information in the following limited circumstances:

• Trusted service providers: Third-party vendors who assist us in operating our business (e.g., hosting, analytics, email delivery), subject to confidentiality agreements and data processing terms
• Legal requirements: Where required by law, regulation, legal process, or governmental request
• Protection of rights: Where necessary to protect the rights, property, or safety of RebootUp, our users, or the public
• Business transfers: In connection with a merger, acquisition, or sale of assets, in which case your data would remain subject to this Privacy Policy

5. International Data Transfers

RebootUp operates across Asia-Pacific, Middle East, and Europe. Your personal data may be transferred to and processed in jurisdictions outside of your home country, including Singapore, the United Arab Emirates, and France. Where such transfers occur, we ensure appropriate safeguards are in place, including standard contractual clauses or equivalent measures, to protect your data in accordance with applicable data protection laws.

6. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include encryption of data in transit (TLS/SSL), access controls, regular security assessments, and secure data storage practices. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable laws and regulations.

• Email addresses: Retained while you remain subscribed to the newsletter. You may unsubscribe at any time; unsubscribed addresses are deleted within 30 days.
• Analytics data: Aggregated and anonymised; retained for up to 12 months per Plausible's default policy.
• Server logs: Retained for up to 90 days for security and diagnostic purposes.

When your data is no longer needed, we securely delete or anonymise it.

8. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you
• Correction: Request correction of any inaccurate or incomplete data
• Deletion: Request deletion of your personal data, subject to legal or contractual restrictions
• Portability: Request transfer of your data to another service provider in a structured, machine-readable format
• Restriction: Request restriction of processing of your personal data in certain circumstances
• Objection: Object to processing of your personal data based on legitimate interests
• Withdrawal of consent: Withdraw your consent at any time where processing is based on consent (unsubscribe link in every email)

To exercise any of these rights, please contact us at contact@rebootup.com. We will respond to your request within 30 days.

9. Analytics and Tracking

We use Plausible Analytics, a privacy-friendly analytics tool that does not use cookies, does not collect personal data, and is fully compliant with GDPR, CCPA, and PECR. No consent banner is required because no cookies or personal identifiers are stored on your device.

Plausible collects only aggregate, anonymised usage data (page views, referral sources, browser type, and country) to help us understand how visitors use our websites. This data cannot be used to identify individual visitors.

10. Third-Party Links

Our websites may contain links to third-party websites, including rebootup.com and external sources referenced in AI Radar. We are not responsible for the privacy practices of these external sites and encourage you to review their privacy policies before providing any personal information.

11. Children's Privacy

Our services are not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If we become aware that we have collected data from a child, we will take steps to delete it promptly.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations. We encourage you to review this page periodically. Material changes will be communicated through our website or by email (for newsletter subscribers). Continued use of our website and services after changes indicates your acceptance of the updated policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: